LAOWA 17mm f/4 Zero-D Shift Hasselblad X

Together with this product: only 71,³²

• Skylum Luminar Neo
• Powerful, next-generation photo editing software
• 24 AI-powered tools
• 100+ precise features
• Award-winning intuitive user interface and state-of-the-art AI technology
• Can be used as standalone software or as a plug-in for Luminar Neo, Photoshop, and Lightroom Classic
• Available for Windows and macOS
• License Type: Perpetual Desktop License
• No physical product. The license code will be sent electronically with the invoice.

Note: The camera bundle variant is an additional offer that is automatically offered to you when you purchase a camera. The functionality of the software is identical to the regular perpetual desktop license.

Activation of Skylum Luminar Neo:
Step 1) You will receive an email from us with your license code, this can also be found on your invoice.
Step 2) Download Skylum Luminar Neo here, the download will start automatically*: https://skylum.com/download/luminar-neo-paid
Step 3) Open the downloaded Luminar Neo installer and click on "Install".
Step 4) Click on "Use Activation Code" at the very bottom and enter your license code your license code and enter your license code.
Step 5) Log in with your Skylum account or create an account.
Step 6) Done! Enjoy Luminar Neo!

*If the download does not start automatically, please open the link with another browser or allow downloads.

What is the difference between the different Luminar licenses?

Perpetual Desktop License
When you purchase the Perpetual Desktop License, you receive a license that gives you the right to own Luminar Neo forever.
With this license, you can:

get access to updates, bug fixes, improvements and some new features.
However, major upgrades may require additional upgrade payments.
All tools, including the AI photo editing tools, as well as the professional tools.
Use the generative tools (GenErase, GenExpand and GenSwap) for 1 year from the date of purchase
Activation of Luminar Neo on 2 computers

Perpetual license for multiple devices
Includes everything from the perpetual desktop license, plus:
Perpetual access to Luminar Mobile on 3 mobile devices

Perpetual Max License
Our most comprehensive perpetual plan. Includes everything from the perpetual cross-device license, plus:
1-year access to the Creative Library with exclusive creative content including presets, LUTs, overlays and video tutorials

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What is Luminar Neo?
Luminar Neo is a powerful next-generation photo editing software that inspires creativity and delivers professional results with ease.

It features an intuitive user interface and a modern toolkit based on cutting-edge AI technologies. With a flexible, performance-driven engine at its heart, Luminar Neo offers faster editing, seamless layer-based workflows and precise control over every detail. Whether you want to enhance portraits, reshape landscapes or explore your artistic vision, Luminar Neo makes editing more efficient and enjoyable.

6reasons why Luminar Neo is the best image editing software for you:

1) Easy to use
An intuitive and user-friendly interface makes the application accessible to everyone.

2) With the power of AI
Replace the sky, enhance landscapes and portraits - all with AI tools.

3) Editing tools
Use a wide range of instruments such as layers, masking and local adjustments.

4) Available everywhere
Use it with Windows, MacOs or as a plugin for Photoshop and Lightroom.

5) Wide variety of presets
Quickly achieve pro-level results and a consistent look for your photos.

6) Continuous improvement
Regular updates and new features.

Professional photo editing: accessible to everyone
Luminar's award-winning interface is designed to suit people of all skill levels. Complicated, multi-step tasks are automated with intuitive, AI controls.

Discover the power of Luminar Neo:
With support for raw files, export to all major file formats, layers, masking and much more, Luminar Neo photo editing software meets all your editing needs.

AI image enhancement
Artificial Intelligence (AI) technology recognizes which areas of your photos should be enhanced. Simply move a slider and watch as the adjustments are applied with precision.

RAW editing
LuminarNeo supports over 1000 cameras. It works with JPEG, PNG and TIFF files, many raw files (including CR2, CR3, NEF, ORF and RAF) and even more file formats.

Layer support
Use layers to combine multiple elements in a project. Layers can contain photos, textures and adjustments.

Non-destructive editing
Your original image always stays safe. You can check your edits and make changes at any time.

Lens correction
Remove all image defects caused by optical distortions. Remove color fringing, a vignette or chromatic aberrations in one go.

Clone tool
Replace unwanted or damaged pixels with pixels of your choice anywhere in your photo. Easily cover up damage and blemishes.

Brighten + Burn
Take full control over the exposure of your photos. Regulate the amount of light in a specific area to draw attention to it.

Color enhancement
Use this tool to precisely control colors. Adjust brilliance, warmth, contrast and balance in seconds.

Crop and resize
Automatically adjust the composition, cropping and perspective. Easily change the aspect ratio and resize an image

Batch processing
Save time by applying the same adjustments to multiple photos with batch processing. Conveniently apply adjustments to a large number of images taken under similar conditions.

Bring out the true colors with unique AI tools
Luminar Neo has everything you need to make colors shine. Tools like Accent AI can intelligently balance hue, saturation, highlights, contrast and detail with one slider. You can also adjust each individual slider to your liking with manual settings.

Make your subject mesmerizing for the viewer
Retouching portraits is a difficult and tedious job when done with traditional tools. Luminar's approach is different. Our AI neural networks recognize different facial features and let you work with them directly.

Integrate with software you already have
Better image quality without changing your workflow. Luminar Neo can be used either as standalone software or directly from most image editing programs.